Sharawaji Records

Music Marketing and Promotion in the 21st Century

The role of music has changed. Music has become less of a product, and more of a service. Music consumers are becoming more concerned with how easily they can obtain music, rather than obtaining a physical product. Music lovers are interested in forging their identity within a style of music.  Music lovers and venues are looking for quality bands that can deliver a live show that offers a lot more than a live rendition of a recorded piece of music.

Many artists are now able to make high quality recordings at home or in local studios. Musicians are able to collaborate online and distribute their recordings themselves on their own websites. With professional recording facilities available at a reasonable price it is not surprising that so many bands have said NO to independent record labels and gone it alone.

And that is precisely the problem that many bands now face - they have gone it alone.

What is the role of a modern independent record label?

"No record label, aside from the major labels, can market your music as well as you."

Sharawaji Records offers musicians the solution to some age-old marketing and promotion problems.

1. With so many bands in the world, how can a music fan discover my band?
2. How can a music fan know what my music sounds like?
3. How can I make people click to listen to my music rather than thousands of others?
4. How can I grow my fanbase and sell more records?
5. How can I spread my message and let my music be heard by the right people?
6. How can I promote my music when I don't have time? I'd rather focus on songwriting and recording music.

If you have ever asked yourself those questions and found yourself stuck for an answer, you may find Sharawaji Records Music Marketing and Promotion Service an invaluable partner that gives back ten-fold.

In addition to a music production company, Sharawaji Records was built from its foundation as a music marketing company. We understand the difficulties that bands face and exactly how competitive it is to be listener's attention. Here are some solutions to the problems listed above.

1. Sharawaji Records encourages artists to cross promote each other, which means that Sharawaji Records is an excellent platform for music discovery. We also have an innovative platform for online promotion which enjoys a number one spot in the search engines. All artists who join our roster can benefit from an organic SEO (search engine optimisation) programme which is guaranteed to increase your band's online visibility.

2. Sharawaji Records focuses on several sub-genres of music within the surf-rock niche. A lot of music consumers will browse the Sharawaji Records catalogue because they understand that we focus on the type of music that they enjoy (surf rock and guitar instrumentals). By being part of the Sharawaji records roster, music consumers will instantly recognise that you are part of the surf rock community.

3. Sharawaji Records has optimised elements of online and offline music store retail in order to help consumers discover your music. Standing out from the crowd will always be difficult, but we present music in a way that appeals to consumers, that will keep them coming back to discover new music again and again.

4. Sharawaji Records has implemented strategies for both online and offline music promotion. As we said before, there is no record label aside from the majors that can promote your music as well as you. However, Sharawaji Records can MAGNIFY and MULTIPLY your message so that more people can connect with your music.

5. As a niche record label, Sharawaji Records encourages bands to forget the mass market and focus on the people who DO care about your music.

6. Sharawaji Records has learned that the most valuable resource in music marketing and promotion is time.  Let Sharawaji Records focus on marketing and promotion so that you can do what you do best, making great surf rock music. We conduct a full consultation with all artists on our roster to ensure that all our campaigns and promotional activities will deliver the messages you want to deliver to your fans, and those messages organically.  It's still your message, just multiplied by us.

If you would like to join the Sharawaji Records roster of artists, or enquire further about our marketing services please email This email address is being protected from spambots. You need JavaScript enabled to view it..




This privacy policy tells you what information we collect at our web sites and how we use it. If you choose to visit any of the Universal Music Group web sites, your visit is subject to this privacy policy, and you agree to the terms of it.


There are many places at our sites where you can share your personal information with us, and where you can communicate with others.

Registration. Some of our sites give you the opportunity to register with us, and sometimes registration is required before certain site features can be used. Our registration forms may request your contact information (such as your name, email address, mailing address, etc.), demographic information (such as your country, gender, etc.), and profile data (such as your music preferences, entertainment practices, etc). You may be assigned a site username and/or password. For our internal purposes, we use this information to communicate with you and provide the services you have requested, and to provide a more personalized experience on our sites. For example, your registration may allow you to use and post to site message boards, create site profiles, etc. We use aggregate demographic and profile information about our audience in order to improve our service, for research purposes, marketing/promotional purposes and/or for industry reporting purposes, among others. By visiting our sites, you affirmatively consent to our collection and use of your data.

Newsletters and Other Communications from Us. Our registered users and customers may receive newsletters, email communications, or communications through other channels for, among other purposes, the promotion and marketing of a product or service from our family of sites and record labels, as well as other Vivendi companies, and business partners, and we may also offer other visitors to our sites the opportunity to sign up to receive such information. When there is a separate sign-up for newsletters, we ask for contact information such as name and email address, and, sometimes, demographic and profile information. By visiting our sites, you affirmatively consent to our collection and use of your data. We use this information in the same manner as we use the contact information in the Registration process described above. We may offer our users the choice whether to receive mailings from others that we think will be of interest. Recipients of our mailings can unsubscribe by following instructions that may appear at the end of email communications. Note that in order to keep our registered users informed about the operation of our services, we may send emails and announcements that are needed for the proper functioning and administration of our sites and service.

Communications with Us. We have features where you can submit information to us (such as when contacting us with a question or feedback). We may retain your emails and other information you submit to us for our internal purposes, and to help us to serve you better.

Communications with Friends. We may offer features where you can send information to others, such as e-cards or "Tell A Friend" features. We will use the contact information you enter for your friends to send the email or e-card.

Interactive and Community Features. Our sites may offer interactive and community features, such as message boards, chat, email accounts, short message service (SMS), instant messaging, profiles, personal homepages, etc. All information posted or sent through these features may be publicly available, and you should be aware that when you voluntarily disclose personal information (e.g., user name, email address, phone number) through these features, that information can be collected and used by others and may result in unsolicited communications from other people. By accessing these features and disclosing personal information, you affirmatively consent to the distribution of your personal information as described above. Users' posts may be publicly and/or internally associated with their profiles/screen-names. Users are solely responsible for the content of messages they post or send on public forums.


Our web sites have features that automatically collect information from users to assist us in creating sites that honor our users' preferences and serve their interests and needs.

Some of our sites use cookies, which are small data files containing information about the user that are stored on the user's hard drive. Some cookies are used to make login to our sites easier (such as by remembering usernames and passwords). Cookies can also enable us to track users' movements and target their interests to enhance their experience at our sites. We may also collect clickstream data and assign unique identifiers to our users for the same purposes. Information obtained with these technologies may be associated with your personal information so we can better market to you and customize our advertisements and promotions to your interests.

We may use third-party advertising companies to serve ads when you visit our web sites.  These companies may use information (not including your name, address, email address or telephone number) about your visits to our sites and other web sites on the Internet in order to provide advertisements about goods and services of interest to you. 

Most common web browsers today, such as Firefox and Internet Explorer, allow you to modify your settings to block cookies entirely, alert you every time they are being sent, or allow their use by only those web sites you choose.  You can also delete cookies that are currently stored on your computer’s hard drive.  To do this within Firefox or Internet Explorer, go to Tools, then Options or Internet Options, and then choose the Privacy tab to make your selections.  If you choose to disable cookies, certain features on our web sites may not be available or work properly.  Also, please note that if you disable/delete all cookies stored on your computer, you will have also disabled the cookies that are used by NAI to help prevent you from receiving unwanted advertising from third party ad networks.  If you do not want this to happen, please make sure not to disable/delete the NAI cookie or add NAI to the approved list of sites from whom you allow/accept cookies.   Through the use of web logs or log files, we may also gather information such as the date, time, browser type, navigation history, and IP address of all visitors to our site(s). We use this information for our internal security audit log, trend analysis, and system administration, and to gather broad demographic information about our user base. We may associate this information with your personal information. By visiting our sites, you affirmatively consent to our collection, use, and distribution of your data.


Information provided at Artist sites that we host or manage may be shared with that Artist, including their management, representatives, and any new label they may join. As with other third parties, we are not responsible for how the Artists handle the data once they receive it. When we have co-branded or sponsored services, when we host a site, or when we join with other parties to provide specific services, we may share (provide and receive) your personal information with them. By visiting these sites, you affirmatively consent to our collection, use and distribution of your data.

We may share your information with other third parties with whom we have business relationships and, in some cases, we cannot control or know their privacy practices. By visiting our sites, you affirmatively consent to our collection, use, and distribution of your data.

Other than as set forth in this policy, we do not share your personally identifiable information with other companies, apart from those acting as our agents in providing our service to you, and which agree to use it only for that purpose and to keep the information secure and confidential. Also, please be aware that our parent company, Vivendi Universal, including all its business units, subsidiaries, affiliates and sites, Universal Music Group's subsidiary and affiliated companies and sites, entities into which our companies may be merged, or entities to which any of our assets, products, sites or operations may be transferred, may obtain from us and be able to use your personal information. We will also disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency's request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. You should also be aware that courts of equity, such as U.S. Bankruptcy Courts, may have the authority under certain circumstances to permit your information to be shared or transferred to third parties without your permission.

We may share (provide and receive) aggregate information, which is not personally identifiable, with others. This information may include demographic data such as the gender and/or geographic location of groups of users, but it will not include personal information (such as your name or email address). We use aggregate demographic information about our audience in order to improve our service, for research purposes, marketing/promotional purposes and/or for industry reporting purposes, among others.


By accepting this privacy policy, you expressly choose to receive certain communications from us and third parties, and you expressly agree to the privacy practices described herein. Our sites may also provide you with additional specific opportunities to select communications you wish to receive. You may change your privacy preferences, e.g. choose to cease receiving certain communications, by informing us of your new preferences. We will be able to honor your new preferences most quickly if you inform us of them by following the appropriate instructions in any communication you receive from us. Please be aware that messages you receive from us through SMS and instant messaging systems (and other systems apart from email) may not include an option to cease receiving communications; to change your privacy preferences with respect to those communications, please go to the profile page at the site where you provided your personal information or direct your instructions to the Contact identified at the end of this policy.


If a user's personally identifiable information changes (such as zip code), we endeavor to provide a way to correct or update that user's personal data. Please feel free to contact us if you have any questions regarding making changes to your data.


We strive to comply with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from U.S. children under 13 without appropriate parental notice and consent. Sites that are directed to children where personal information is collected should have a Children's Privacy Policy setting forth our COPPA-compliant practices. At many sites, we actively screen-out children from data collection and/or use of interactive or community features. We are committed to protecting children's privacy.


Security for all personally identifiable information is extremely important to us. We store your personal information securely, and use special procedures designed to protect the information we collect from loss, misuse, unauthorized access or disclosure, alteration or destruction.


Some of our sites have merchant/e-commerce areas, where users can purchase music and merchandise.  Those areas are powered by a third-party e-commerce vendor that we have engaged.  Personal information (excluding credit card or other financial information) collected by the vendor is shared with Universal Music Group and is subject to this Privacy Policy.


We may provide links to non-Universal Music Group sites. We are not responsible for those other sites, their privacy policies or how they treat information about their users, and we advise you to check their privacy policies.


We reserve the right to modify, alter or otherwise update this Privacy Policy at any time, so we encourage you to review this policy from time to time. Changes to this privacy policy are effective at the time they are posted and your continued use of our sites after posting will constitute acceptance of, and agreement to be bound by, those changes.


If you have any questions about our privacy practices, please feel free to contact us at:

This email address is being protected from spambots. You need JavaScript enabled to view it.



Sharawaji Records can be contacted at either of our international headquarters.

Attn: Michael Egerton

19/F Two IFC

8 Finance Street

Hong Kong SAR


Mile High Media Ltd

The Meridian

4 Copthall House,

Station Square




About Sharawaji Ltd

Sharawaji Records is dedicated to fresh new surf, instro, punk and powerpop.  Based in Coventry, UK with representatives in Asia, Sharawaji Records is looking for unique artists with a global perspective.

If you would like to send us your material please send via email or dropbox.  Please don't mail to our registered address as some of the mail is not forwarded to us. 

The Sharawaji Effect:

"Unbridled and unintentional structures disrupt the nature-culture binary and reveal new forms of life beyond their disorder, which paradoxically can be completed fabricated. Thus technological and industrial sounds can become more natural than any imitation of nature. It is this blurring of the edges of aesthetics, this shifting at the frontier of art itself, that defines sharawadgi. (…) The sharawadgi affirms itself in contrast with the very banality it is based on. Sharawadgi sounds belong to everyday life. (…) They become sharawadgi only through decontextualization, through a rupture of meaning. (…) With the sharawadgi effect, we participate in the actualization of an impossible potentiality, and we hold our breath to so as not to prevent its accomplishment. The transported imagination becomes powerless and thus accesses the unlimited, the immeasurable. (…) It is the sublime of the everyday, the invisible but present exception of the ordinary. And it is this sense that we designate sounds – strangely discordant in relation to their context, a brouhaha, a sonic muddle – that magically and suddenly transport us elsewhere.“